The Teen Appeal

Giving truth to Memphis youth

Belle of the Ball offers affordable dresses

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Photo submitted by Belle Of The Ball Consignment
Belle Of The Ball Consignment sells affordable, yet high quality prom dress and ball gowns.

By Deidra Shores

Cordova High School

There are two types of people on the world. Those who complain about a problem and those who find a solution.

Rashida Patterson is a solution type of woman.

In 2011 she founded her own company, Belle Of The Ball Consignment, as a way for young girls in her community to have quality and affordable dresses available to them.

When Patterson’s oldest daughter started looking for dresses to attend multiple formal events, she felt as if quality dresses weren’t affordable enough for parents and young girls in need of multiple dresses.

Because she couldn’t find affordable quality dresses for her daughter, she decided she would do something about it.

Through Belle Of The Ball Consignment, Patterson provides dresses to young girls in the Mid-South at realistic prices. She doesn’t just take a bunch of dresses and try to sell them. She acquires high-end, elegant dresses for young girls. Everything from prom dresses to ball gowns, she has it.

Not only does her business sell dresses for young women, but she also works with charitable organizations to provide dresses for under privileged young girls and for seniors who are approaching graduation.

She also holds dress drives where motivational speakers come together to empower young girls, while collecting dresses for Belle Of The Ball. Patterson also holds an Easter event where she gives away Easter baskets to small girls and equips seniors with prom essentials.

She said that seeing the faces of young girls when they find their perfect dress is her biggest reward. She loves the feeling of a girl leaving her store with “The dress.”

She wants for “A Belle That Cares,” her out reach program that uses teen girls to make a difference in the community, to be prevalent in all the schools in the Mid South.

Patterson is a taking on a new branch of dresses for the Bride On Budget, and young ladies attending Cotillions.

For more information follow Belle Of The Ball on Facebook and instagram or contact them at or at (901) 500-6333.

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This entry was posted on March 4, 2014 by in Uncategorized and tagged , , , , , .


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